In this Chinese translated report, the spotlight is shone on five such overseas returnees; who not long ago opened a baozi (steamed bun) shop in Chengdu despite none of them knowing how to make baozi. This decision may sound surprising but the following article explains that it is in actuality a very normal thing to do for these overseas returnees.
Source: http://www.abcsources.com/
According to CCTV, this year marks the highest number of overseas returnees coming back to China. Asked why they chose to come back to work in China, the majority claim that it is because of family. Returning doesn’t stop them dreaming though.
The dream for these five returning students has manifested itself in the form of a baozi shop in the city of Chengdu. This particular baozi shop is run by two overseas students, two former students that studied at US universities, and a graduate from the Southwest University of Communications.
The baozi shop hasn’t been open long
At 04:00, I arrived at Ximianqiao First East Street, a road that is lined by a dozen or so shops. On this street sits the “Vigor Fresh Juice Handmade Bun Shop”, opened by Lu Huaishu and her friends. The store is white with orange highlighting and looks fresh, inviting and eye-catching.
At 05:30 when the skies begin to gradually brighten, business at the baozi store starts to pick up; the store bustles as many customers come to buy buns. Today, Xie Shiyu is managing the store. She wears a work apron, stands at the cashier, and prepares to begin work. “Two meat buns and two mantou; all together, that will be 5 and a half RMB…”
Five young people cooperate on this one venture
One day this past July, Lu Huaishu met Wei Tao after the two were introduced by Cai Zhengyu, “Everyone chatted very happily, and we talked about all sorts of topics; in the end, we spoke about breakfast.” After returning from abroad and seeing the noodle shops throughout the large, and small, streets of the Chengdu, Lu noticed that the pace of the city was very quick, and that eating noodles took up too much time. She kept worrying about this state of food. “I can’t remember who first brought up the idea of opening a baozi store, but everyone agreed upon it. We talked about it until 01:00 the next morning.”
They were all very excited but waited a couple of days before finalizing their plans to open a baozi shop together. “After two days’ worth of consideration, we were all still committed to the idea,” said Lu. The five of them then began a city-wide investigation, “We looked into family-run stores in Chengdu which seem to be operated mostly by people from Anhui and Hubei Province.” Invigorated, they spent every morning and evening closely observing these baozi stores during peak times and making detailed reports: “Every half an hour we would take records of the rate of customers these stores would have and compile this information into a report.”
After about two months of investigation, Lu and her business partners established a detailed business plan as well as picking out a store front from which to set up their business. “At the time, I wanted to apply for an enterprise fund from the YBC China International Young People Enterprise Plan. We had written out a business plan that covered every last aspect of the business: advantages, market, competitors, prices, and future development.”
They also decided that each of them would invest tens of thousands of dollars towards opening the baozi shop.
Abandon the high international salaries, return home to start a business
Lu Huaishu was born and bred in Chengdu, China. During university she took the US TOEFL examination, and was subsequently admitted into the News Media Academy of Missouri where she majored in advertising. In 2010 after she graduated, Lu was quickly offered a position in an Ohio advertising firm. But one year later she returned to China.
When she first raised the idea of coming back to China, Lu’s mother was extremely against the idea. “I wanted to come back to the country to start a business, but her way of thinking is extremely conservative. She wanted me to work for two years in a foreign company and get experience before coming back,” said Lu. Her salary from her US job had been several thousand American dollars per month. “I only spent a thousand dollars on myself each month.”
Speaking about her life in the US, Lu says that she doesn’t have any memories of exceptional experiences from that time. “Each day at the company I would have lunch with marketing representatives. On Fridays, the boss would come around and pass out beer to the employees and remind everyone to relax.” However, this wasn’t the life that Lu had wanted for herself. Upon her return, Lu started a technology company involved in making videos for phone apps and the internet.
Lu’s life has not been very relaxed since the group started the baozi store, “Before this, I had no idea what this business was about. There were many things that I had to learn.” During the hiring process of the dough chef, they were looked down on by the very people they were hoping to hire. “We interviewed many people during the hiring process during which some of the more experienced cooks thought that we were using ingredients of too high a caliber, and said that we didn’t know what we were doing.”
These days, Lu Huaishu and Xie Shiyu wake up at 05:30, and Wei Tao, the male business partner, wakes up at 04:00 to grind the soy beans for soy milk. “Previously if I didn’t stay up all night, I wouldn’t be able to go to bed; nowadays I’m already tired at 8 or 9 o’clock. Every day I’m like the fireman, when one fire is put out, another one sprouts up somewhere else.”
Even though Lu thinks that she is working very hard, she remains happy about it. “Any time I receive a compliment, I am very happy. Last weekend we had an auntie come by. She bought 10 RMB worth of buns and said that she was going to visit her mother.”
Turning the Baozi Shop into a Franchise Chain
According to Lu, the baozi shop has opened a Weibo and Weixin account, as well as a QQ group. Every month they will collect online opinions and ideas; for example, letting netizens vote for the newest flavor of baozi that the store would sell. “There are some people who’ve made a special trip here to buy baozi after reading a Weibo post.”
Lu Huaishu, Xie Shiyu and Wei Tao are all responsible for buying the raw ingredients, collecting the money, and managing all of the baozi shop’s “offline” duties. Cai Zhenguy and Huang Liurong, both of whom are still studying in the US, are responsible for taking care of promotions on Weibo and Weixin and other “online duties”.
Lu, Xie and Wei have all tried very hard to make baozi on their own, but say, “We still don’t know how to do it ourselves.”
Following their business plan, they are able to sell over a thousand baozi a day. Lu and her business partners want to turn this baozi store into a franchise chain down the line, but said for now, “We don’t want to be too ambitious; we’ll wait until business stabilizes before we open another shop.”